Alpha Fitness PT & Coaching
Get To know Me
Hi, I’m Chris, and I’m glad you’re here. With over 15 years of experience in the fitness industry, I’ve dedicated my career to helping individuals achieve their goals—whether you’re just starting out or a seasoned athlete aiming for the big stage or your next sporting event.
As the founder of Alpha Fitness PT & Coaching, I bring a combination of science-backed coaching, personalized plans, and one-to-one personal training to turn your aspirations into reality. Whatever your starting point, I’m here to guide you with expertise, dedication, and a tailored approach to ensure you achieve your very best.
My Story
My journey has taken me from working in some of the region’s top gyms and sports centers to leading as the longest-standing trainer at my current location. 10 years with The Gym Group Norwich and an ongoing 15 years with Norwich City Council’s sports team Leisure Centre have given me the foundation to grow into a passionate, hands-on experienced coach and business owner.
As for my personal approach, I train hard, pushing my own limits with a commitment to at least 4 days a week, with sessions lasting from 1 to 2 hours. I'm a firm believer in practising what you preach. These days, my training focuses primarily on performance and physique aesthetics, but over the years—going all the way back to my military days—my training has incorporated almost every principle you can think of. When I’m not in the gym, you’ll find me chasing the thrill—whether that's riding the world’s wildest roller coasters, skydiving, or even diving with sharks. I believe the best way to inspire others is to live by example. work hard but play harder!!
But what I bring to the table goes beyond just fitness expertise. I’m a straightforward, down-to-earth guy who values transparency and trust. I’m here to support you with empathy and understanding, drawing from my own experiences and challenges. Building authentic connections with my clients is at the heart of what I do because, ultimately, it’s not just about lifting weights—it’s about lifting each other up.
Thank you for visiting. Take a look around the site to see how Alpha Fitness PT & Coaching can help you start or elevate your fitness journey.
About Alpha Fitness PT & Coaching
With 15 years of experience in the fitness industry and 10 years running Alpha Fitness-PT & Coaching, we’re proud to be based in Norwich, reaching clients locally and worldwide through our personalized coaching services. Here at Alpha Fitness, we work with a diverse range of clients, from military personnel and RAF members to athletes, physique and bikini competitors, and everyday individuals looking to transform for events, vacations, or simply to live healthier lives.
Our mission is about more than fitness—we’re here to enrich lives, help you achieve your goals, and support you in building confidence and strength through exercise, nutrition, and a positive mindset. At Alpha Fitness, we provide a safe, welcoming environment for all fitness levels, fostering a strong community and a "lead the pack" mentality. We believe that true leaders set examples, support others, and inspire confidence. That’s why we’re dedicated to supporting you every step of the way, no matter your goal.
Our approach is rooted in hard work and accountability. You won’t find cookie-cutter programs or quick fixes here; we customize each training and nutrition plan to bring real, lasting results. These transformations are evident not only in our clients’ physical progress but in their newfound mental resilience and outlook on life. Operating out of The Gym Group in Norwich, we offer a convenient location and a relaxed environment, making fitness accessible and enjoyable for everyone.